GLORIA TSANG

I am a Product Designer who takes great delight in discovering solutions to alleviate pain points and meet user needs. I am naturally inquisitive, empathetic, and possess a passion for human-centered design.

GOBBLICIOUS

The Kraft Heinz Company customer relationship management project. Tested 27 business ideas, conducted 75 user interviews and usability tests, worked on 40 landing pages, and headed up design for 4 mobile apps. Gobblicious was one of the mobile apps that has been selected for development.

KIRA LEARNING

AI-powered Ed-Tech learning platform. Users create and access courses in Artificial Intelligence, Computer Science, and Coding. I worked on the learning platform and designed the user experience for students, teachers, and administrators.

AWAY FROM HOME

The Kraft Heinz Company business-to-business (B2B) e-commerce site for vendors to make bulk purchase orders of condiments and equipment. I worked on the mobile design and maintaining the design system.

UX TOOLS

UX SKILLS

USER RESEARCH

Methods, such as, user interviews, user testing, and contextual inquiry provide insights that guide design decisions.

USER INTERFACE (UI)

UI is a vital component of UX. Good UI enable users to focus on the main task and avoid information overload.

PROTOTYPING

Rapid prototyping brings an idea to life. It is the most efficient and least expensive method to test product ideas and conduct user testing.

INFORMATION ARCHITECTURE

I create user flow diagrams, sitemap, and task analysis to breakdown and analyze user steps for better user experience.

INTERACTION DESIGN

Analyzing each step the user takes to complete a task in order to anticipate user experience when working on interaction design.

USABILITY TESTING

Observing users through product testing reveal key insights, which increase empathy while guiding design decisions.

“Rule of thumb for UX: More options, more problems.” -Scott Belsky

“Rule of thumb for UX: More options, more problems.” -Scott Belsky